{"id":3384,"date":"2025-11-11T13:40:39","date_gmt":"2025-11-11T12:40:39","guid":{"rendered":"https:\/\/22reb.com\/?p=3384"},"modified":"2025-11-11T14:21:27","modified_gmt":"2025-11-11T13:21:27","slug":"proptech-inversion-inmobiliaria","status":"publish","type":"post","link":"https:\/\/22reb.com\/es\/inversiones\/proptech-inversion-inmobiliaria\/","title":{"rendered":"PropTech: la nueva cara de la inversi\u00f3n inmobiliaria"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

El mercado inmobiliario est\u00e1 experimentando un cambio de paradigma: la experiencia sobre el terreno y el conocimiento local siguen siendo importantes, pero hoy en d\u00eda entran en juego herramientas digitales que aumentan la capacidad de predicci\u00f3n, reducen los plazos y mejoran el control del riesgo para orientar las decisiones de inversi\u00f3n inmobiliaria.<\/p>

Esta transformaci\u00f3n tiene un nombre espec\u00edfico: PropTech<\/strong>, que se refiere al conjunto de tecnolog\u00edas que est\u00e1n redefiniendo la forma en que se compran, gestionan y valoran los activos inmobiliarios. Hablamos de inteligencia artificial, an\u00e1lisis avanzado de datos, blockchain, tokenizaci\u00f3n, automatizaci\u00f3n mediante contratos inteligentes, gemelos digitales y realidad aumentada. Cada una de estas soluciones est\u00e1 cambiando el sector de forma profunda y concreta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

PropTech para prever mejor y gestionar antes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

inteligencia artificial y aprendizaje autom\u00e1tico <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Inteligencia artificial (IA) y aprendizaje autom\u00e1tico (AM)<\/strong> permiten ahora estimar con precisi\u00f3n futuros alquileres, rentabilidades y tendencias cruzando datos estructurados (precios hist\u00f3ricos, caracter\u00edsticas de los inmuebles, datos demogr\u00e1ficos) y no estructurados (im\u00e1genes, redes sociales, noticias locales).Seg\u00fan un informe de Knight Frank<\/strong><\/a>, Estos modelos predictivos consiguen m\u00e1s de Precisi\u00f3n 90%<\/strong> en la estimaci\u00f3n de los alquileres del segmento residencial.<\/p>

Plataformas como Skyline AI y Zillow<\/strong> en Estados Unidos utilizan estos sistemas para identificar propiedades infravaloradas en relaci\u00f3n con su potencial, alertando a los inversores sobre d\u00f3nde intervenir antes de que lo haga el mercado. ( 1 )<\/a><\/strong>.<\/p>

Por supuesto, hay limitaciones: la calidad de las predicciones depende de la calidad de los datos, y hay casos en los que los algoritmos han mostrado un sesgo sist\u00e9mico<\/strong>, por ejemplo, infravalorando las propiedades en barrios \u00e9tnicamente diversos. Por este motivo, la inteligencia artificial debe considerarse una herramienta de apoyo, no una verdad autom\u00e1tica.<\/p>

Junto con la IA, la difusi\u00f3n del an\u00e1lisis de datos ha introducido un enfoque sistem\u00e1tico para supervisar el rendimiento de los activos. Los cuadros de mando avanzados, los sensores IoT y los modelos de evaluaci\u00f3n comparativa transforman los datos brutos en indicadores \u00fatiles para intervenir a tiempo: aumento de las tasas de desocupaci\u00f3n, se\u00f1ales de tensi\u00f3n en una cartera, oportunidades de reequilibrio. Este cambio de reactivo a proactivo permite una gesti\u00f3n m\u00e1s eficiente y una mejor protecci\u00f3n frente a los riesgos a la baja, pero requiere inversiones en infraestructura, gobernanza de datos y competencias espec\u00edficas que no todas las organizaciones poseen todav\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

M\u00e1s acceso, m\u00e1s rapidez, m\u00e1s control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

inversiones inmobiliarias y fichas digitales <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Blockchain y la tokenizaci\u00f3n, por su parte, prometen un mercado inmobiliario m\u00e1s l\u00edquido y accesible. Convertir el valor de un inmueble en tokens digitales supone fraccionar la inversi\u00f3n, rebajar los umbrales de entrada y crear mercados secundarios en los que se pueden comprar y vender participaciones sin los tr\u00e1mites burocr\u00e1ticos tradicionales. A nivel operativo, la tecnolog\u00eda ofrece trazabilidad y transparencia; a nivel estrat\u00e9gico, ampl\u00eda el grupo de inversores potenciales. Pero el camino a\u00fan est\u00e1 por construir: la adopci\u00f3n a gran escala se enfrenta a incertidumbres normativas, a la necesidad de plataformas fiables y al problema de la liquidez efectiva en el mercado secundario. Hasta que se alcance una masa cr\u00edtica de participantes y se aclare el marco regulador, la tokenizaci\u00f3n seguir\u00e1 siendo una oportunidad prometedora pero parcial.<\/p>

Los contratos inteligentes y la automatizaci\u00f3n forman parte de este ecosistema, agilizando procesos que tradicionalmente requieren tiempo e intermediarios: fideicomisos, distribuci\u00f3n de ingresos y aplicaci\u00f3n de cl\u00e1usulas contractuales. La automatizaci\u00f3n de ciertos pasos puede reducir costes y acelerar los cierres, pero plantea problemas legales y de responsabilidad que las jurisdicciones est\u00e1n empezando a regular. Adem\u00e1s, la seguridad del c\u00f3digo es crucial: un fallo en un contrato inteligente puede tener consecuencias dif\u00edciles de remediar sin opciones legales y t\u00e9cnicas claras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"PropTech\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Gemelo digital y realidad aumentada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

modelar, simular y visualizar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Por \u00faltimo, los gemelos digitales y la realidad aumentada aportan a los bienes inmuebles la capacidad de modelar, simular y visualizar activos de forma din\u00e1mica. Un gemelo digital de un edificio permite probar escenarios de eficiencia energ\u00e9tica, predecir intervenciones de mantenimiento y evaluar impactos de dise\u00f1o antes de intervenir f\u00edsicamente. Para los inversores, esto se traduce en informaci\u00f3n m\u00e1s detallada sobre el valor potencial y los costes reales de gesti\u00f3n. Para los vendedores o promotores, ofrece oportunidades sin precedentes para la comercializaci\u00f3n y la participaci\u00f3n de las partes interesadas. Sin embargo, crear y mantener un gemelo requiere datos, herramientas y experiencia: de momento, es un recurso al alcance sobre todo de grandes carteras y proyectos complejos.<\/p>

El denominador com\u00fan de estas tecnolog\u00edas es la promesa de una mayor eficiencia, transparencia y capacidad de predicci\u00f3n. Para los inversores, esto significa potencialmente mejores rendimientos y riesgos m\u00e1s controlados; para los operadores, procesos m\u00e1s \u00e1giles y nuevas formas de acceder al capital. Pero la tecnolog\u00eda no elimina la incertidumbre ni sustituye a la experiencia: introduce nuevos elementos que hay que gestionar, requiere competencias y exige una lectura cr\u00edtica de las pruebas producidas. Por tanto, la adopci\u00f3n m\u00e1s eficaz ser\u00e1 la que integre las herramientas digitales con un s\u00f3lido planteamiento de gobernanza, una verificaci\u00f3n constante de la calidad de los datos y una evaluaci\u00f3n realista de las limitaciones normativas y t\u00e9cnicas.<\/p>

En un sector hist\u00f3ricamente cauto, el reto no es elegir entre \u201cdigital\u201d y \u201ctradici\u00f3n\u201d, sino aprender a hacer que funcionen juntos. Quienes consigan combinar experiencia, m\u00e9todo y tecnolog\u00eda tendr\u00e1n una clara ventaja competitiva: los ladrillos y el cemento seguir\u00e1n siendo tangibles, pero la capacidad de interpretar su valor ser\u00e1 cada vez m\u00e1s digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En 22REB<\/strong>, Seguimos de cerca la evoluci\u00f3n de PropTech y integrar las herramientas digitales en nuestros m\u00e9todos de trabajo<\/strong> donde realmente pueden marcar la diferencia. Utilizamos an\u00e1lisis predictivos para respaldar las valoraciones, cuadros de mando avanzados para supervisar el rendimiento y colaboramos con socios especializados para agilizar operaciones complejas. Pero cada tecnolog\u00eda se eval\u00faa de forma cr\u00edtica para garantizar la eficacia sin comprometer la calidad de las decisiones.<\/strong><\/p>

El objetivo sigue siendo el mismo: acompa\u00f1ar a los inversores por un camino claro, mensurable y s\u00f3lido.<\/strong>No persiguiendo la innovaci\u00f3n porque s\u00ed, sino utilizando las herramientas adecuadas para invertir con mayor conciencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

\u00bfQuiere saber m\u00e1s? HABLEMOS DE ELLO<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

fuentes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

EY - Tokenizaci\u00f3n inmobiliaria<\/span><\/a><\/strong><\/p>

Foro Econ\u00f3mico Mundial - Ciberseguridad y contratos inteligentes<\/span><\/a><\/strong><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

el conjunto de tecnolog\u00edas que est\u00e1n redefiniendo la forma de adquirir, gestionar y valorar los activos inmobiliarios. <\/p>","protected":false},"author":3,"featured_media":3385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[43,50,42],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investments","tag-investments","tag-proptech","tag-real-estate"],"acf":[],"yoast_head":"\nPropTech: the new face of real estate investment • 22reb<\/title>\n<meta name=\"description\" content=\"PropTech in real estate investment: the set of technologies that are redefining the way real estate assets are purchased, managed and valued.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/22reb.com\/es\/inversiones\/proptech-inversion-inmobiliaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PropTech: the new face of real estate investment • 22reb\" \/>\n<meta property=\"og:description\" content=\"PropTech in real estate investment: the set of technologies that are redefining the way real estate assets are purchased, managed and valued.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/22reb.com\/es\/inversiones\/proptech-inversion-inmobiliaria\/\" \/>\n<meta property=\"og:site_name\" content=\"22reb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/22-REB\/61577410334154\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T12:40:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T13:21:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redazione 22REB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione 22REB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/\"},\"author\":{\"name\":\"Redazione 22REB\",\"@id\":\"https:\\\/\\\/22reb.com\\\/#\\\/schema\\\/person\\\/67f40a73808af079ae37429093b4833b\"},\"headline\":\"PropTech: the new face of real estate investment\",\"datePublished\":\"2025-11-11T12:40:39+00:00\",\"dateModified\":\"2025-11-11T13:21:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/\"},\"wordCount\":923,\"publisher\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PropTech-the-new-face-of-real-estate-investment-scaled.webp\",\"keywords\":[\"investments\",\"PropTech\",\"real estate\"],\"articleSection\":[\"investments\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/\",\"url\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/\",\"name\":\"PropTech: the new face of real estate investment • 22reb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PropTech-the-new-face-of-real-estate-investment-scaled.webp\",\"datePublished\":\"2025-11-11T12:40:39+00:00\",\"dateModified\":\"2025-11-11T13:21:27+00:00\",\"description\":\"PropTech in real estate investment: the set of technologies that are redefining the way real estate assets are purchased, managed and valued.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PropTech-the-new-face-of-real-estate-investment-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PropTech-the-new-face-of-real-estate-investment-scaled.webp\",\"width\":1920,\"height\":1661,\"caption\":\"PropTech in real estate investment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/22reb.com\\\/investments\\\/proptech-real-estate-investment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/22reb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PropTech: the new face of real estate investment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/22reb.com\\\/#website\",\"url\":\"https:\\\/\\\/22reb.com\\\/\",\"name\":\"22 REB real estate business\",\"description\":\"real estate business\",\"publisher\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/#organization\"},\"alternateName\":\"22 REB\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/22reb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/22reb.com\\\/#organization\",\"name\":\"22 REB\",\"url\":\"https:\\\/\\\/22reb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/22reb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/LOGO-22-REB-VETTORIALE-e1736251513373.png\",\"contentUrl\":\"https:\\\/\\\/22reb.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/LOGO-22-REB-VETTORIALE-e1736251513373.png\",\"width\":500,\"height\":500,\"caption\":\"22 REB\"},\"image\":{\"@id\":\"https:\\\/\\\/22reb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/22-REB\\\/61577410334154\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/22reb\\\/\",\"https:\\\/\\\/www.instagram.com\\\/22rebsarl\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/22reb.com\\\/#\\\/schema\\\/person\\\/67f40a73808af079ae37429093b4833b\",\"name\":\"Redazione 22REB\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g\",\"caption\":\"Redazione 22REB\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PropTech: la nueva cara de la inversi\u00f3n inmobiliaria - 22reb","description":"PropTech en la inversi\u00f3n inmobiliaria: el conjunto de tecnolog\u00edas que est\u00e1n redefiniendo la forma de adquirir, gestionar y valorar los activos inmobiliarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/22reb.com\/es\/inversiones\/proptech-inversion-inmobiliaria\/","og_locale":"es_ES","og_type":"article","og_title":"PropTech: the new face of real estate investment • 22reb","og_description":"PropTech in real estate investment: the set of technologies that are redefining the way real estate assets are purchased, managed and valued.","og_url":"https:\/\/22reb.com\/es\/inversiones\/proptech-inversion-inmobiliaria\/","og_site_name":"22reb","article_publisher":"https:\/\/www.facebook.com\/people\/22-REB\/61577410334154\/","article_published_time":"2025-11-11T12:40:39+00:00","article_modified_time":"2025-11-11T13:21:27+00:00","og_image":[{"width":1920,"height":1661,"url":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp","type":"image\/webp"}],"author":"Redazione 22REB","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redazione 22REB","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#article","isPartOf":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/"},"author":{"name":"Redazione 22REB","@id":"https:\/\/22reb.com\/#\/schema\/person\/67f40a73808af079ae37429093b4833b"},"headline":"PropTech: the new face of real estate investment","datePublished":"2025-11-11T12:40:39+00:00","dateModified":"2025-11-11T13:21:27+00:00","mainEntityOfPage":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/"},"wordCount":923,"publisher":{"@id":"https:\/\/22reb.com\/#organization"},"image":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp","keywords":["investments","PropTech","real estate"],"articleSection":["investments"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/","url":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/","name":"PropTech: la nueva cara de la inversi\u00f3n inmobiliaria - 22reb","isPartOf":{"@id":"https:\/\/22reb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#primaryimage"},"image":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp","datePublished":"2025-11-11T12:40:39+00:00","dateModified":"2025-11-11T13:21:27+00:00","description":"PropTech en la inversi\u00f3n inmobiliaria: el conjunto de tecnolog\u00edas que est\u00e1n redefiniendo la forma de adquirir, gestionar y valorar los activos inmobiliarios.","breadcrumb":{"@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#primaryimage","url":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp","contentUrl":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/11\/PropTech-the-new-face-of-real-estate-investment-scaled.webp","width":1920,"height":1661,"caption":"PropTech in real estate investment"},{"@type":"BreadcrumbList","@id":"https:\/\/22reb.com\/investments\/proptech-real-estate-investment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/22reb.com\/"},{"@type":"ListItem","position":2,"name":"PropTech: the new face of real estate investment"}]},{"@type":"WebSite","@id":"https:\/\/22reb.com\/#website","url":"https:\/\/22reb.com\/","name":"22 REB negocios inmobiliarios","description":"negocio inmobiliario","publisher":{"@id":"https:\/\/22reb.com\/#organization"},"alternateName":"22 REB","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/22reb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/22reb.com\/#organization","name":"22 REB","url":"https:\/\/22reb.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/22reb.com\/#\/schema\/logo\/image\/","url":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/01\/LOGO-22-REB-VETTORIALE-e1736251513373.png","contentUrl":"https:\/\/22reb.com\/wp-content\/uploads\/2025\/01\/LOGO-22-REB-VETTORIALE-e1736251513373.png","width":500,"height":500,"caption":"22 REB"},"image":{"@id":"https:\/\/22reb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/22-REB\/61577410334154\/","https:\/\/www.linkedin.com\/company\/22reb\/","https:\/\/www.instagram.com\/22rebsarl\/"]},{"@type":"Person","@id":"https:\/\/22reb.com\/#\/schema\/person\/67f40a73808af079ae37429093b4833b","name":"Redazione 22REB","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/165216ab367d036df8277f914f18f8867cc00f6a5a0532403dcdbde9d1e96c53?s=96&d=mm&r=g","caption":"Redazione 22REB"}}]}},"_links":{"self":[{"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/posts\/3384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":16,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":3406,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/posts\/3384\/revisions\/3406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/media\/3385"}],"wp:attachment":[{"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/22reb.com\/es\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}